Videos are one of the best mediums for retailers to connect with customers and prospects. And there are a variety of innovative video tools available for little or no money.
Here is a list of new and updated tools from video platforms and social media applications. There are tools for producing shoppable videos, live streaming, creating and distributing video podcasts, advertising, monetization, editing content, and more.
Cameo for business partners with Snapchat. The Snap x Cameo Ads Program gives Snapchat Brand Partners access to cameo stars who create short promotional content. It will bring partners together to find the best talent for their brand campaign and create custom assets that work perfectly on Snapchat. Advertisers receive complimentary Cameo for Business creative services, preferential program pricing, and exclusive benefits available only to Cameo for Business partners.
Snap introduces Director mode. The tool will provide a range of camera and editing features within Snapchat, making it easy to create polished content to grab the viewer’s attention. In Director mode, developers can take advantage of the new Dual Camera feature, which allows you to use the front and rear-facing cameras at the same time. Without special camera tricks or secondary apps, developers can capture their reactions and 360-degree perspectives. It’s also easier to seamlessly transform the background of videos on Snapchat with green screen mode, and a quick edit feature lets you combine multiple snaps. Director Mode will be rolling out for iOS in the coming months, followed by Android later this year.
Pinterest debuts TV Studio. The Pinterest TV Studio app allows creators to go live on Pinterest TV and use multiple devices for different camera angles. Currently, the app’s live streaming tools are only available to a limited number of creators. Authorized creators must enter or scan a barcode to access the tools.
Spotify is expanding video podcasts. Last fall, Spotify began enabling video podcasts for YouTubers on a limited basis. All creators in the US, Canada, New Zealand, Australia and the UK can now upload video content to the app via Anchor, a podcast creation platform, as quickly as they are already publishing audio. Spotify Podcast Subscriptions will be available for video podcasts, giving creators the ability to own their own monetization models by creating exclusive content, gating videos, and more. Additional features include embeddable videos, video bulk replace and analytics, as well as interactive features like polls and Q&A.
ShopThing raises $10 million to scale live video shopping. The ShopThing marketplace, headquartered in Toronto and New York, has closed a $10 million Series A round led by Origin Ventures. ShopThing’s technology enables its network of shoppers to enter stores and create shoppable products with the click of a button, live stream to audiences, and enable seamless purchase and delivery. With its first round of institutional funding, ShopThing is preparing to rapidly scale into new categories, markets and product development while continuing to drive its growth in user adoption, retail partnerships and the creator economy.
Google introduces Media CDN. At the NAB Show Streaming Summit 2022, Google announced the general availability of Media CDN – a platform for delivering immersive experiences. Media CDN will enable media and entertainment clients to deliver streaming experiences to viewers worldwide. The same infrastructure that Google has built over the past decade to deliver YouTube content to over 2 billion users is now being expanded to deliver media at scale to Google Cloud customers with Media CDN. The platform also customizes delivery protocols and network conditions to individual users.
Immerss introduces live video shopping. Immerss shoppable live video and chat platform empowers Salesforce merchants to generate additional revenue by creating a personal virtual shopping experience. The platform introduced its live shop app for the Salesforce Commerce Cloud. The app offers one-to-one digital clientele and one-to-many live online shopping, similar to QVC. Online shoppers can connect with a sales representative who will guide them through product selection to checkout via live video.
YouTube Expands Super Thanks Monetization Tool. All creators in the YouTube Partner Programs can now enable Super Thanks to monetize their videos. Formerly known as Viewer Applause, creators can activate the tool with just one click, and viewers can then purchase Super Thanks on a video site as a donation to show their support and appreciation. To purchase, viewers click a “thank you” button while watching a video to purchase a one-time animation and send a personalized message to get noticed in the comments section. Creators keep 70% of the amount a viewer chooses to contribute.
Instagram is testing the templates tool. The new editing feature allows users to replicate a reel’s video cuts and formatting with their own photos and video clips. The Use Template feature is in beta testing with only a small group of users. The template tool became available in March.
Meta introduces “Share” to Reels. The new meta feature makes it easier for people using third-party apps to share short videos directly on Facebook. Instead of downloading video content and uploading it later, users can now seamlessly create and share videos with the touch of a button. Once integrated, third-party apps have a Reels button to share short videos and then customize them with Reels editing tools like audio, text, effects, captions, and stickers. Available for iOS and Android in more than 150 countries around the world, the feature also introduced new ways for developers to earn money, new creation tools (remixes, 60-second reels, drafts, video clips), and more places to watch and create roles.
TikTok introduces library. TikTok’s new in-app creation tool includes clips from GIPHY (GIFs with sound) that provide access to a wide range of content for unique expression and storytelling. The library opens up a new category of fun content with clips from your favorite shows, GIFs, memes and more. Users can start or join trends by incorporating culture-defining moments, popular quotes, and shareable reactions into their TikTok videos.
Twitter debuts with Live Shopping. Twitter launched its first shoppable live stream during Cyber Week in partnership with Walmart and singer Jason Derulo. The new feature enables shoppable videos for live events. Users can perform various actions while watching a live shopping video stream on Twitter, such as: B. Click on the shoppable banner and Shop tab on the Live Events page, toggle between the Latest and Shop tabs, and watch the stream on the retailer’s website with an “in-app- browsers.
Meta adds new features and discovery tools for Facebook Live creators. The updates help creators engage with fans during live broadcasts. New tools include polls, support for four-person co-broadcasting via Live With, new comment and post formatting, support for adding links to broadcasts, and a Live in Stories feature. One of the new tools, Recommended Links, allows creators to add website links to live broadcasts that they can use to promote personal blogs, fundraising opportunities, shopping sites, and more. Creators can add multiple links to a broadcast that viewers can visit without leaving the live video. In addition, Meta will be testing a new experience that gives developers insight into their most loyal fans by placing top viewers in the dedicated “Front Row” section of a live broadcast.
TikTok expands shopping with new partnerships. TikTok unveiled its official shopping suite of features and promotional tools to help brands and retailers connect with customers through video. Brands can host real-time live shopping, connect with their community, share dynamic links to products and services simultaneously, and promote one or more products directly from an organic TikTok video. Brands can also include swipe product cards in their in-feed video ads and serve targeted ads based on users’ interests. Merchants have a complete trading experience with the ability to upload products and manage everything from shipping to fulfillment to point of purchase. Shopify, Square, Ecwid, and PrestaShop are now available on TikTok. More ecommerce integrations are coming soon.