LIV Golf has a surprising voice spearheading its tech-centric shows

Longtime Premier League broadcaster Arlo White (far left) will direct coverage of LIV Golf.

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The LIV Golf lineup is official and the vision is… bold.

On Monday, the Saudi Arabian-backed golf league announced the details behind its broadcast offering, revealing the team that will be responsible for bringing its nascent golf product to viewers’ homes via the league’s current broadcast partners, YouTube and Facebook .

On the mic, Arlo White will serve as LIV Golf’s lead commentator. The 49-year-old Brit recently announced his departure from NBC, where he has been a mainstay as the main voice of Premier League coverage for the past decade. White is perhaps best known in the US for his role on the Emmy-winning AppleTV show “Ted Lasso,” for which he serves as the play-by-play voice for the show’s fictional team. Outside of football, White’s work with the BBC has included play-by-play at the Olympics, Cricket World Cup and Super Bowl.

White is backed by a panel of analysts highlighted by Jerry Foltz, the longtime NBC Sports LPGA commentator who abruptly left the network prior to its coverage of the US Women’s Open. Foltz and White, along with Dom Boulet, a former touring pro on the Asian Tour in which LIV Golf has a majority stake, will direct coverage from the Main Tower. Reporters on the course will be former pro commentator Su-Ann Heng and long drive champion Troy Mullins.

Behind the scenes, coverage is led by Steve Beim, a longtime producer/director whose work in the industry spans multiple networks and more than 20 years, most recently overseeing US Open coverage for FOX Sports and The Match for Turner Sports. Beim has worked closely with legendary Fox Sports manager David Hill, who joined LIV Golf as a consultant in January to create the image for LIV’s broadcast.

“We’ve obviously talked about golf over the years and how it’s treated. What [LIV Golf CEO Greg Norman] is to create what we consider to be the most exciting golf television program of all time,” Hill told GOLF.com in January. “I like all my productions to have the audience leaning forward. And I feel like people sit back and watch golf.”

To realize that vision, Beim and Hill created a broadcast with more than 50 cameras spread across “16 different towers, drones and mobile stationary cameras, with tracer technology highlighting the action,” according to a press release. But perhaps the biggest change lies in how the show will sound. Microphones – more than 60 of them – are implanted at every hole from tee to green, including on every player and caddy, to bring spectators closer to the action. Scott Schreer, Fox Sports’ longtime composer, was also responsible for writing the score, which will serve as LIV Golf’s official music.

“LIV Golf’s broadcast will be unlike anything fans have seen before,” said Will Staeger, LIV Golf’s chief media officer, in a press release. “The innovations we bring to the sport are distributed to existing and new audiences around the world while we deliver golf coverage dedicated to entertainment and access.”

And the show could to have to be unlike anything fans have ever seen. Despite its show’s star power, LIV was unable to find a network broadcast partner to pick up its early events, and struck big bucks for new and innovative forms of live with network execs who are usually overly happy -Put out sports coverage. Instead, LIV will rely on the streaming power of YouTube and Facebook to reach golf audiences.

On the pitch, players committed to the event – which takes place later this week at the Centurion Club in London – spent the weekend enjoying offers free Ticket codes for fans. But ultimately, crowd size won’t matter much to LIV executives if it means millions tuning in to their broadcasts. After all, television or streaming is the primary way the overwhelming majority of golf fans follow the sport. And with just a few days left until the first broadcast, LIV Golf is making big bets.

James Colgan

Golf.com editor

James Colgan is Associate Editor at GOLF and writes articles for the website and magazine on a wide range of subjects. He writes the Hot Mic, GOLF’s weekly media column, leveraging his broadcast experience on the brand’s social media and video platforms. A 2019 Syracuse University graduate, James — and obviously his golf game — is still thawing from four years in the snow cutting his teeth at NFL Films, CBS News and Fox Sports. Before joining GOLF, James was a caddy fellow (and clever looper) on Long Island, where he is from.

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