Could live streaming content help Netflix? The company seems to be counting on it.
Netflix wants to introduce live streaming on its platform to entice users to keep their subscriptions and others to sign up for the service.
The addition of live streams could broaden the company’s repertoire when it comes to award shows, comedy shows, or reunion episodes.
Netflix wants to start live streams
According to a report by Deadline, Netflix is looking to expand into live streaming. The move would allow people to be attracted to stand-up specials or other content.
This would allow the company to bring in a lot of live content. While stand-up comedy shows are an option, other reunions would be for his reality shows, like Selling Sunset, which had such an episode. In addition, they could also add competition shows, concerts and other similar media.
Why does Netflix need live streams?
After years of growth with little or no change on its part — other than ever-increasing subscription prices — Netflix has entered a period of trying to reinvent itself.
In the first quarter of 2022, the company’s subscriber base fell by 200,000, the first time in a decade since Netflix last reported a decline in its subscriber base.
The reasons for the loss are varied. One of these reasons is the questionable quality of most Netflix productions, another is the constantly rising prices.
Another problem the company has mentioned is the habitual sharing of passwords. Netflix has started cracking down on password sharing, but the company has said 100 million homes watch Netflix without paying.
After the backlash the company faced following its first quarter 2022 results, Netflix has decided to make some changes. Along with adding live streaming capabilities, there have been reports that Netflix is also considering launching an ad-supported tier by the end of the year.
While the company hasn’t confirmed anything, we already have a good idea of what an ad-supported tier of Netflix would look like.
The year of change for Netflix
After so many years at the forefront of the streaming world, Netflix’s supremacy is being threatened by other streaming services like Disney+, a streaming service that looks poised to surpass Netflix in the years to come.
The company is trying to ensure its brand stays strong by making many changes while also hoping to attract more subscribers, especially those who are currently using Netflix without paying. Whether live streaming will be the answer remains to be seen.
5 reasons why Netflix is losing subscribers
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