YouTube Music confirmed as Official Digital Music Partner of BRIT Awards 2023 with Mastercard

youtube music was announced as Official digital music partner of the BRIT Awards with Mastercard in the third year (after 2019 and 2022) and continues the close partnership with The BRIT Trust through his ongoing support for The BRIT school for performing arts and technology.

As Official Digital Music Partner, the streaming music service will once again host the official live stream on YouTube for viewers outside the UK, giving music fans an unparalleled insight into the UK’s biggest music night through exclusive behind-the-scenes footage on YouTube Shorts, covering the entire journey of the BRITs to watch in advance and hear the playlists of curated artists on YouTube Music.

YouTube Music will also renew its partnership with The BRIT School and The BRIT Trust with a new YouTube residency program, aimed to equip students with the necessary tools for their career aspirations. The masterclasses are part of the school’s BRIT Talks program and are the first in an interactive series designed to help students expand their knowledge of YouTube as future artists and content curators. It kicks off on Friday 25th November with an Ask Me Anything masterclass with YouTube Label Relations Manager UK Corbyn Asbury.

This program follows the opening of the YouTube Music Studio at the BRIT School in 2019, which marked the start of the official digital music partnership. The state-of-the-art studio was developed to nurture the growing talent of young London creatives and develop them into industry. The professional facility is used for filming BRIT Live, a magazine style show, as well as for all grading work by Film and Media Production students.

Label Relations Manager UK at YouTube, Corbyn Asbury commented:

“YouTube is excited about this latest extension of our relationship with the BRITs team and is proud to partner with the BRIT School to educate and inspire the next generation of creative industries.

The BRIT School has produced some of the most exciting global superstars of our generation and we hope this year-long optional YouTube residency program will provide students with practical digital skills as they begin their future careers.

The program includes sessions relevant to singers and creators, songwriters and producers. Students can also hear directly from creative industry leaders and successful artists and creators.”

Geoff Taylor, Chairman of the BPI & BRIT Awards

“We are delighted to welcome YouTube Music back as a valued digital music partner for the BRIT Awards with Mastercard as we work with them to make the BRITs stage an increasingly global one. It’s also wonderful to see YouTube Music’s relationship with The BRIT School and The BRIT Trust deepen and continue to flourish.”

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